^{Keywords :Fashion Week Installation, Luxury Fashion, Set Design, Sensory Experience, Collaboration, Team Work.}

Magrabi x Hia Hub

2024
Experiential design

^{Keywords : Collaboration, Brand experience, Luxury eyewear, Pop up Design, Art direction, Concepting,Technical drawing, Material Selection.}

^{Keywords : Store Opening, Event Design, Set Design, Interior Styling, Concepting, Collaboration, Technical Drawings, Sketching,Team Leading, Team Work.}

Doctor M x Hia Hub

2024
Brand Experience
^{Keywords : Collaboration, Brand experience,Luxury eyewear, Pop up Design, Art direction,Concepting ,Technical drawing, Material Selection.}

 

^{Keywords : Fashion Week Event Design, Set Design, Flower design, Assistant, Collaboration, Bespoke Installation, Team Work.}

^{Keywords : Luxury Fashion, Campaign Shooting, Set Design, Still Life, Interdisciplinary Collaboration.}

^{Keywords : Luxury Beauty Advertisement, Still life ,Flower design, Interdisciplinary Collaboration.}

^{Keywords : Luxury Fashion, Video Campaign, Photo Campaign, Set Design, Still Life, Interdisciplinary Collaboration.}

Kayali campaign

2024
Production design
^{Keywords : Campaign video, Production Design, Art direction, Still Life, Technical drawing, Team leading.}

 

^{Keywords : Luxury Fashion, Campaign Shooting, Set Design, Mood Boarding, Material Experimentation, Interdisciplinary Collaboration, Budgeting, Client Communication, Team Leading.}

Nameless Figures, Rebel Codes

Artwork
2024

<sup>Keywords : Collective Exhibition, Artwork, Creative direction, Sculpture, Still life, Costume Design, Team leading.

Medium: Photography, multimedia elements

Size: 40x50cm each with frame.</sup>

^{Description : These four photographic artworks were made through an intimate collaboration between, Nour Choukeir, Elsn Lahoud, Rim Choucair, Moe Rida and Hala Saab.
They are an exploration of traditional costume elements, inquiring about their meaning, and how they can be modernized.
A rebel farmer from the Lebanese silk trade steps off her platforms, called ib'ab, to sit on a throne of her own making. She unshackles a rose from it's glass cage- and in her hands it turns to gold.
She wears a princesses headpiece. She is a farmer from the peasants revolution of 1858, and her freedom is hers to claim.
Once in the form of copper cast figurines from the Lebanese National Museum- the photographs give the soldiers a name, a body, and a voice. They still carry this burden however, in the form of a copper dress.
These photographs were constructed by examining the transformation from human to object and vice versa. This represents Lebanon's history of continuous occupation and exploitation. The object, the objectified, and the objectifier.
By echoing Lebanese history in the fashion context, we acknowledge that these garment and style are loaded with stories and messages.
These narratives and symbols are essential to communal and national growth, to evolve beyond the cycles of our past.
During the ottoman era, rebel groups would communicate by embedding symbols into gifts, objects, and very often the things that they wear.
The photographs of the Encrypted Rose and the Seven Spouted Jug are symbolist paintings that represent these secret languages —they are nods to our fellow citizens, that while we carry the weight of our past, it is also a wellspring that can inform us, and perhaps by being rebels in our own way, we can thrive.}

Cyclamen

Artwork
2023 

^{Keywords : Collective Exhibition, Artwork, Creative direction, Costume design, Sculpture, Photography, Digital Collage.}

Medium: Mixed media sculpture made with metal wire and hand-tinted silk, Photography, Digital collage, Printed on Semi-Glossy Paper.

Size: 88 x 63 cm incl. frame.

Description: Surrealistic Tableau Vivant documenting a human transformation into a Cyclamen flower. The artwork explores the idea of metamorphosis and blurs the boundaries between humans and nature, inviting the viewer to question their relationship with the environment.

Exhibited at Lynn Modallal gallery in Beirut (2023).

Ballade Imaginaire 

Collage
2022 - Present

^{Keywords : Flower Research, Digital Art, Collage, Color Editing.}

Monstrous hybrid floral sculpture collage series intended to honor the diversity of flora species.

Medium: digital collage printed.
size: 30x40 cm with brushed aluminium frame.

The Art Supper collab

Collage
2023

^{Keywords : Interdiciplinary Collaboration, Brand Analysis, Branding, Botanical Research, , Culinary Research, Digital Art, Collage.} 

Monstrous hybrid floral sculpture collage series intended to honor the diversity of flora species.

^{Keywords : Art making, Editorial Shooting, Scenography, Art Direction, Concepting, Mood Boarding, Story telling.}


 'Bill of the anarchists' is a project that embodies a poignant reflection of collective and individual memories of Beirut, capturing the raw essence of recent experiences. It aims to disrupt the cycle of accepting the everyday hardships that have become synonymous with life in this country, by immersing viewers in a vivid portrayal that acts as an anchor amidst the chaotic whirlpool.

Through a series of evocative portraits set in diverse and unique scenes across Beirut, the project sheds light on the enduring struggles faced by a weary population. It combines various artistic elements, including masks, sculptures crafted from papier mache and mixed media, as well as captivating scenographic art installations. These elements further enhance the project's ability to convey the depth of pain and resilience present in the lives of the people."